Points & miles feature launch
As Going’s first Product Marketing Manager, I led 12 go-to-market launches, including Going with Points - a core upsell that extended our product to points and miles deals. Built in under six weeks, it drove $30K+ ARR on launch day and scaled to $2M+ through automation, lifecycle and content marketing, and in-app engagement.
Built in six weeks, now a core feature. Generating revenue since 2023.
Creative Collaboration
I partnered with Going’s in-house creative team to produce all marketing tactics, align timelines and SLAs, and storyboard product-focused content like this video. I work confidently in design tools like Figma, Canva, and Miro.
The landing page
One of many tactics in the go-to-market strategy, this landing page served as the anchor for learning about the Points & Miles feature - and it’s still earning revenue today.
Building new features?
Have a big idea or feature on the roadmap? I’d love to help bring it to market.