The Going mobile app
In March 2024, I led the go-to-market launch for Going’s first-ever mobile app - a consumer-facing, company-spanning initiative. This 18-tactic marketing campaign came together from all corners of the company, proving to be one of the most complex and defining projects of my career.
The story
The Going app flips trip planning on its head - start with the deal, not the destination, and save hundreds flying out of your home airport. This video tells the story, made in collaboration with our in-house creative team.
Results
10K beta testers recruited & surveyed
20K+ app pre-orders, 60K+ at launch
250K+ downloads in first summer
Reached top 10 in travel and top 100 overall in the App Store
Shifted the company to a mobile-first strategy
The landing page
Built to flex and scale, this modular landing page anchored our entire app launch, first as a pre-order hub and later the central destination for the full go-to-market rollout.
Project details
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Landing Page • Email Series (Pre-Order, Reddit AMA, & Launch) • Social Media • In-Product Ads • Content & Lifecycle Integration • PR • Product Hunt • App Store Optimization (ASO) • Product Video & Motion Graphics
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Slack • Notion • Braze • Appflyer • AI and Automation Tools • Monday.com • Google Workspace • Figma • Product Hunt • App Store Connect • Google Play Console • Gummicube (ASO)
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Go-to-Market Strategy • Cross-Functional Campaign Leadership • Product Positioning & Messaging • Launch Planning & Execution • Stakeholder Alignment • Lifecycle Marketing • Channel-Specific Messaging • Analytics & Reporting • Internal Comms & Documentation
