Social-led growth
D2C+ subscription-based SaaS
From scrappy e-commerce to consumer tech at scale - here’s how I’ve used social to build community and drive growth.
Choose a chapter
Voyage is a Verb
Voyage was my online resale business that began as a side project in my home office, and - through the unrelenting power of community - scaled into a warehouse, into a 25K+ audience, and onto the NASDAQ billboard.
What began with a dollar sale at the thrift store turned into a crash course in marketing that rivaled my professional roles. This was my first experience leading viral growth, but it wouldn’t be the last.
Voyage highlights
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I started with one thrifted item and grew Voyage is a Verb into a $500K+ resale brand by building trust and momentum through community. I cultivated a highly engaged 25K+ Instagram following through daily storytelling, product drops, and a clear brand identity.
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Recognized as a standout voice in resale, I spoke at national conferences and was featured in Poshmark’s IPO investor materials, including a spot on the NASDAQ billboard as a top brand success story.
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Grew beyond platforms like Poshmark, eBay, and Depop by launching my own e-commerce site, where product drops sold out in minutes and ranked in the top 2% of same-period Shopify launches.
Noticing others interested in building resale sites like mine, I created an online course - earning up to $10K/month - rooted in my background in education.
I also scaled operations through retail partnerships and a co-op warehouse, and I built affiliate revenue streams that still pay out monthly, five years later.
Scott’s Cheap Flights
(Going)
With 0-to-1 community building under my belt, I set off to scale my impact as the Social Media Manager at a growth-stage consumer tech brand, Scott’s Cheap Flights (now Going).
I built the social engine behind one of travel’s fastest-growing startups by leading strategy, growing the audience to over 1 million, and turning organic social into the company’s second-highest growth channel.
Social for awareness
Social media can be one of the most powerful tools for building brand awareness and customer loyalty.
At Scott’s Cheap Flights, I increased organic social signups by 4,900% in my first 60 days on the job, with no budget. I turned organic social into our second highest acquisition driver behind referrals, bringing in up to 15,000 new members per month.
I scaled these channels by stripping away corporate branding and meeting people with content that spoke their language.
Social for positioning
I love using social media in a subversive way by leaning into perceived weaknesses to make product positioning clear and the market fit tight.
Leveraging social trends, I regularly reminded audiences who our product was for - creating a loud, magnetic signal for flexible and frequent travelers.
This kind of positioning also built a foundation for future product launches - like deal searching and flight price alerts - that later expanded our offering.
Social for culture
When leveraged just right, social media can deeply influence both company culture and public sentiment.
By sprinkling in humor, shared bold opinions, and glimpses of our team, audiences fell in love with the people behind the brand.
In the end, I grew Scott’s Cheap Flights’ accounts to over 1M followers, with the majority gained during my work.
What our followers had to say
“Y'all are seriously duolingoing this joint and I'm here for it"”
— @claire_desantis
“The best social media team in the game””
— @passportsandpreemies
“we love u, scott's cheap flights social media girl!!”
— @torierichardson
“My only concern is this may be where scotts cheap flights peaks in memes”
— @gorillafast
